Diligo Price Index · 12 July 2026

Which designer handbag brands hold their price?

We looked at 3,828 live designer handbags across UK retailers. The median sits at £890, but the range runs from under £40 to over £8,000 — and where a brand lands says a lot about whether it ever goes on sale.

3,828
handbags tracked
£890
median price
32
of 39 brands rarely discount
55%
deepest average reduction

The price ladder

Every brand with at least 15 live handbags, plotted by price. The houses at the top — Bottega Veneta, The Row, Prada — sit above £1,500 and hold firm. The accessible names at the bottom are also the ones that discount.

£50£100£250£500£1.0k£2.5k£5.0k
Bottega Veneta
£2570
The Row
£2180
Alexander McQueen
£2050
MIU MIU
£1930
Saint Laurent
£1925
Prada
£1900
Balenciaga
£1796
Maison Margiela
£1675
Gucci
£1590
Chloé
£1520
Jil Sander
£1510
Dolce & Gabbana
£1400
Burberry
£1195
AMIRI
£848
Acne Studios
£840
Mulberry
£795
Max Mara
£698
TOTEME
£676
Jacquemus
£651
Rabanne
£650
Dries Van Noten
£620
Marni
£595
Moncler
£575
Bao Bao Issey Miyake
£505
Marc Jacobs
£495
JW Anderson
£490
MM6 Maison Margiela
£450
Alexander Wang
£448
Diesel
£435
Vivienne Westwood
£380
KARA
£375
Coach
£340
Maje
£279
SANDRO
£257
By Far
£225
GANNI
£209
Michael Kors
£160
AllSaints
£159
BARBOUR
£87
Holds price (under 10% on sale) Discounts regularlyDot = median price · bar = lowest to highest listing

Who actually discounts

Of the 39 best-stocked brands, only 7 put a meaningful share of their handbags on sale. Michael Kors leads, with 57% of its range reduced by an average of 55%. The luxury houses are absent from this table by choice — they rarely mark down.

BrandOn saleShare of rangeAvg. reduction
Michael Kors241 / 42657%55% off
SANDRO20 / 3557%33% off
By Far10 / 2245%56% off
Maje31 / 7541%25% off
JW Anderson5 / 2124%45% off
GANNI6 / 3617%36% off
Alexander Wang15 / 9815%41% off

Method

  • Source: Diligo live catalogue, as of 12 July 2026.
  • Scope: Products tagged to a women's/men's handbag category with status=live. Brands with fewer than 15 live products are excluded.
  • Price: Lowest live price per product (price_min), in GBP.
  • Discount: publisher-computed discount vs was-price, products with discount>0.
  • Each product is sold by one retailer; figures are cross-brand, not cross-retailer.

Prices and availability change constantly. Figures reflect Diligo's catalogue on 12 July 2026 and are published for reference — check the retailer page for the current price before buying.